One of our favourite seasons of indulgence is here again! This year, the Mooncake Festival—also known as the Mid-Autumn Festival—falls on 6 October 2025. Traditionally celebrated on the 15th day of the 8th month of the Chinese lunar calendar, the harvest festival marks one of Singapore’s biggest celebrations. And with it, of course, comes sweet treats. The titular mooncake is a unique pastry that can be filled with various flavoured pastes.
From classic lotus paste to bold local flavours like Mao Shan Wang, these NUS alumni-founded businesses have created festive delights that are perfect for the season.
Founded by Gao Jing (Science ’12, PhD ’17) and Jin Xiaoxuan (Science ’16, PhD ’21), this sugar-conscious local brand makes more than cookies! This festive period, Yu Cookies has crafted three reduced-sugar mooncakes in whimsical flavours: Rosy Lychee, Lunar Yuzu, and Jade Lotus—each with an adorable bunny design.
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Founded by Varden Toh (Science ’23), Jia Wei Lim (Design and Engineering ’22), Qi Hern Kong (Science ’22), the moonbeam co. promotes sustainability by upcycling food waste into alternative ingredients. Their Cosmic Bunny mooncake, offered via their retail arm resavour, incorporates spent barley grains—making each bite a celebration of renewal, abundance and harmony. It’s a delicious way to enjoy the season while supporting a circular food system!
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If you are craving the crunch and nuttiness of a mooncake but want to try something different, Fossa Chocolate’s Wu Ren Mooncake & Osmanthus-flavoured chocolate bar channels the flavours of classic mooncakes in a unique form. Founded by NUS Business School alumna Yilina Leong (Business ’14), Fossa Chocolate strives to use the finest, sustainably sourced cacao beans and ingredients, and bring out the best interpretation for enjoyment.
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Faculty of Arts and Social Sciences alumna Janice Wong (Arts & Social Sciences ’06) is known for the striking and colourful designs of her creative desserts. This Mid-Autumn, her signature artistry shines through in four unique chocolate mooncake flavours—Kaya Gula Melaka Pandan Coconut, Salted Egg Orange Rum, Yam Jasmine, and Yuan Yang Brown Rice Hazelnut—all presented in a limited-edition red tin. For those that prefer tradition, the brand also offers a selection of baked mooncakes in four distinct flavours: Salted Egg Custard, Kinako Macadamia, Pistachio and Honey Mireia Vanilla.
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Founded by banker-turned-baker Fiona Loh (Arts & Social Sciences ’16), Whiskdom is perhaps best known for its lava cookies and gooey brownies. This year, the brand’s snowskin mooncakes are inspired by a dreamy garden party. Matcha fans will enjoy the Emerald Rush flavour, which combines matcha, white lotus, and a fun bite of raspberry truffle.
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Faculty of Law alumna Lyn Lee (Law ’96) is the founder of Awfully Chocolate, a brand that needs no introduction. This Mid-Autumn, its cocoa-filled Limited Edition Chocolate Truffle Mooncake Gift Set features two flavours— Dark Chocolate Mochi and Pistachio 60% Cacao— that are sure to make a great gift for chocolate lovers. Other options include the Original Chocolate Brownie Mooncake Set, as well as individual Chocolate Truffle Mooncakes, available in 10 flavours.
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NUS Business School alumna Evelyn Lim (Business ’12) is the co-founder of Mdm Ling Bakery. The bakery brand offers a variety of mooncake and packaging options for the Mid-Autumn Festival, but what caught our eye was the SG60 Game Box, which pairs traditional assorted mooncakes with a transformable game board to entertain the whole family.
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This Mid-Autumn Festival, celebrate tradition and community with these NUS alumni entrepreneurs — each bringing their own twist to the beloved mooncake, but also shaping Singapore’s food scene with innovation and creativity.
